Monthly Social Listening Reports: Turning Social Trends into Sales for Garden Centers
- 3 days ago
- 2 min read
At BoomerWrangle, we believe the smartest marketing doesn’t start with posting — it starts with listening. That’s why we’re proud to provide our members with Monthly Social Listening Reports from our partners at Garden Media Group (GMG).
Compiled each month by Aubrey and Hope from GMG, these reports analyze what’s trending across TikTok, Instagram, and other platforms — giving independent garden centers a clear advantage in how they market, position products, and create content that actually gets seen.
Why Social Listening Matters
Social media trends shape consumer behavior faster than any traditional marketing channel. What people are watching today influences what they buy tomorrow. Retailers who align their messaging with those trends stay relevant — those who don’t risk becoming invisible. Social listening transforms marketing from guesswork into strategy. Instead of asking, “What should we post?” you’re answering, “What are people already responding to, and how can we join that conversation?”
What These Reports Reveal
Each monthly report highlights viral formats, themes, and cultural moments that brands can adapt.
For example, a recent report identified reflective storytelling trends like prompts about life stages (“In your 20s, there will be…”), which generated millions of views by tapping into Millennials’ and Gen Z’s interest in personal growth. Another trend encouraged sharing nostalgic moments using a “My storage is full…” format — a simple concept that drove videos past 25 million views. For garden centers, this could translate into:
A throwback to your store’s early days
A customer’s first garden success story
Before-and-after landscape transformations
Seasonal memories that spark emotion
The reports also highlight experiential trends, such as the idea of finding a calming “flow state” in activities like gardening — positioning plants not just as products, but as wellness tools.
In another month, trends ranged from minimalist lifestyle humor to posts contrasting the beauty of nature with modern life — perfect for showcasing plants, landscapes, and outdoor living products in a relatable way.
Why This Is a Game-Changer for Retailers
Most businesses react to trends after they peak. Our members get ahead of them.These reports allow retailers to:
Plan content calendars around emerging trends
Increase engagement without increasing ad spend
Reach younger audiences entering the gardening market
Position plants and products within cultural conversations
Create posts with real viral potential
This isn’t just social media advice — it’s market intelligence.
Katie is the president of Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry and celebrating more than 30 years in business. Author of the annual Garden Trends Report, she travels the world scouting and presenting garden trends to audiences from Italy to Chicago.