Leveraging Your List: Email, SMS and Loyalty Programs

Rob Sproule — co-owner and marketing director of Salisbury Greenhouse, a Top 100 Independent Garden Center, and owner of Dig Marketing — focuses on how IGCs can use their greatest marketing asset — the lists they own — to create data-driven tactics that will engage millennial customers in a way that the “one size fits all” approach just doesn’t. In addition to emails, Rob will help you understand how SMS and loyalty programs can add additional value.

Register at: https://gie-net.zoom.us/webinar/register/WN_038iXSaEQqC0UoLIVXgQvw#/registration