Community Connector Garden Retail Roundtable: Overcoming the Customer’s Fear of Failure
Wed, Feb 26
|Virtual Online Link
Join the AmericanHort Community Connectors for a Garden Retail Roundtable designed to tackle one of the most persistent challenges facing garden centers: overcoming your customers’ fear of failure. This fear often prevents potential gardeners from making purchases or fully enjoying their gardening.
Time & Location
Feb 26, 2025, 1:00 PM – 2:00 PM
Virtual Online Link
About the event
GJoin the AmericanHort Community Connectors for a Garden Retail Roundtable designed to tackle one of the most persistent challenges facing garden centers: overcoming your customers’ fear of failure. This fear often prevents potential gardeners from making purchases or fully enjoying their gardening journey, ultimately impacting your business.
In this roundtable, dive into the what and why of this phenomenon, exploring how it manifests and affects customer confidence and business success. Through expert insights and collaborative breakout discussions, you will develop actionable strategies to address these barriers, foster customer confidence, and equip your team to build stronger relationships with your community.
We’ll explore four key mini topics, each led by industry experts:
Fear of Failure – Why It MattersLed by Rob Sproule of DIG Marketing
Discover why addressing the fear of failure is critical to customer success and your bottom line. Understand how this fear manifests and what you can do…